Delaware County Fair, Manager, Jeannie Domeyer

Manchester, IA: The Delaware County Fair was presented two awards at the annual meeting of Fairs and Expositions at Las Vegas in November. The awards were given in two different categories, agriculture and communications. First place was earned for the Fair’s going green project designed to teach consumers the environmental benefits of using bio-diesel. The Fair placed large green footprints throughout the fairgrounds with facts about the soy based product. Additionally the Fair used only soy diesel in their track equipment and implements used on the grounds.

The second award was received for the Fair’s marketing efforts. First place was received in the category of special promotional effort. The Delaware County Fair used promotional yard signs to promote the dates of the Fair. These signs, designed by Manchester Signs, were placed in yards to surprise the homeowner with free tickets for the Fair. After receiving the sign in their yard, the homeowner was asked to move the portable sign and surprise their friends and family with free tickets to the Fair too. This promotion was considered a unique, grassroots approach to marketing the Fair by the staff of the International Association of Fairs and Expositions based in Springfield, MO. The yard sign idea was created by Jeannie Domeyer, manager of the Fair in Manchester.

The awards were presented to Domeyer in November where more than 2500 fair managers and board members met at the convention for Fairs from the United States, Canada, the United Kingdom, Mexico, Australia and Korea. The Fair’s awards were given in the division of Fairs with attendance less than 100,000.  The 2012 edition of the Delaware County Fair is July 9-15^th.